Keller WIlliams Luxury Logo
Home » What Is Your Syndication Model

What Is Your Syndication Model

by | Jul 24, 2009 | Hawaii Real Estate | 0 comments

No question, the internet has changed the face of real estate and everyone seems to be scrambling, trying to figure out how you win the real estate game online. There are social networking blogs, IDX data searches, mobile plug-ins for your phone, national real estate web portals and yes, syndication.

What is syndication? It’s taking a piece of information and placing it on various sources across the internet. In the past, people would make their real estate listing, blogs, and articles available for syndication, but it was based on the premise that someone had to come to find your material and then subscribe. Today, the paradigm shift is moving toward a less passive approach and to a more active approach. This means that companies are popping up that actually push and place your content for you on various websites, channels, and blogs. This move is much more aggressive than what we have done in the past and while it will reach more people, it also has its inherent problems.

For example, there are many companies that will offer to syndicate a real estate agent or company’s listings. This could be a good thing because it broadcasts properties for sale all over the internet and makes it easier for people to find yours. The problem is that there is a major disconnect between brokerage firms, syndication companies, and the web sites that display these listings. Rarely are the listings being displayed correctly, accurately, or in the places promised by the syndication companies. Sellers get upset that their homes are being displayed incorrectly, agents get blamed for putting out inaccurate information, and the syndicators blame everyone from the local MLS to the web sites receiving the listings.

So what’s the answer to syndicating real estate listings? Be careful, this process is far from perfect and still has a long way to go to work out all of the bugs. If your home is for sale and your agent is placing the listing across multiple platforms, you may want to check out a few of the more popular sites to make sure your home is being displayed correctly or displayed at all.

Recent Posts

Featured Restaurant & Activity for November

Featured Restaurant & Activity for November

Featured Activity - Walking tour of Kailua-KonaKailua Pier, every Wednesday at 9:30am History buffs will want to take this walking tour of Kailua-Kona and learn about the many historical places in this seaside village. The tours are led by Pelena Keeling, a lifelong...

read more
“What Am I Paying For?”

“What Am I Paying For?”

These days, with all the discussions about commissions in the news, the new real estate rules, etc. every consumer is asking themselves the same question, which is, “what am I paying for?” I think it’s an excellent question and a question every real estate agent...

read more
September Market Sales Statistics

September Market Sales Statistics

Real Estate sales in the Resorts continued to be sluggish in September, the one bright spot being six condominium sales at Mauna Lani Resort. Otherwise, there were just two home sales – one each in Kohanaiki and Kūki`o. Other sales - condominiums - were limited to...

read more
August Sales Statistics for the Big Island Resort Areas

August Sales Statistics for the Big Island Resort Areas

Resort real estate sales were slow in the month of August, perhaps partly a reflection of the flat visitor numbers during what is normally a fairly active month for vacationers. There were just four condo sales and four home sales to end the summer. Home sales were...

read more
I Thought Service in This Country Was Dead, Until…

I Thought Service in This Country Was Dead, Until…

By Dan Polimino OK, I’m guilty. Maybe I threw in the towel too fast. I can’t tell you how many times I’ve uttered the phrase, “can you get me your supervisor,” because I was getting nowhere with Customer Service. I really thought customer service is completely dead in...

read more

Recent Listings

Call Now