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The Low Down on Low Balling

by | Sep 16, 2008 | Luxury Market | 0 comments

I picked up the phone, said “hello,” and the first words out of my fellow realtor’s mouth were, “Wow, that’s a low offer!” She was referring to the contract I sent over on behalf of a client earlier in the day. She genuinely seemed surprised, but I was puzzled by her comment. I wondered if she’d been working in the same real estate market I‘ve been working in for the last year.

Maybe I’m naïve, but I thought by now everyone should be used to receiving low purchase-price offers. I’ve had a beautiful, new construction, 2,500-square-foot ranch with a three-car garage on the market for the last six months. Even though it’s listed for $370,000, we regularly received offers in the $310,000 range. I’m so used to seeing a buyer ask for $30,000, $40,000 or even $60,000 off the asking price it doesn’t even make me blink.

For the last 18 months, it’s been common to have low offers in some market segments. And I’m sure they’ll keep coming in a while longer. How long? That will depend on a number of factors. For example, will inventory continue declining, giving buyers fewer choices? Can people get loans at reasonable rates? What will happen with the general economy?

Thankfully, low offers aren’t as common in all market segments. Homes $300,000 and below can still bring full-price offers. Why? We’ll discuss that issue in a column later this month.

If low ball offers are the norm for now, we might as well figure out how to handle them. If you’re a seller, don’t be offended and react from anger. It’s not a personal insult. It’s probably not even a direct reflection of your home. It’s simply the market. If you’re a buyer, this is your chance to perhaps get more home for your money. If you’re an agent, remember this deal works both ways. You can’t be surprised or taken back when you get a low offer on your listing, but then turn around and have no problem submitting low offers on other realtors’ listings.

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